When it comes to flexible retail packaging, having the right information can make or break production. As expert providers of stand up pouches, we want you and your product to SUCCEED. So–we try to provide help in anyway we can. Our latest Ditch The Box radio show episode deals with one particular aspect of flexible packaging that you cannot afford to overlook…. SEALING. Although it may seem like common sense, sealing your packaging the correct way is crucial for your product and brand. To provide the very best information on seals and sealers, we reached out to our friend Stephanie Hwang at Sealer Sales. As the marketing director for the L.A. sealer company, Stephanie shared some incredible insight on the sealing process with our listeners. She covers what information you need to begin, explains the different sealer options (heat, impulse, band etc.), recommends which pouches work best with which sealers, and offers her opinion on where she sees the industry heading. Listen below for a thorough overview of how to seal a stand up pouch.
Ditch The Box welcomes packaging expert Jason Wong to our show. Jason has accumulated 20 years of experience in the food industry. Founder and president of Asia Foods, LLC., he also has much experience in New Product Development with Roland Foods. Currently the VP of Sales at HFM FoodService, Jason’s inimitable perspective, clarity, and strategic advice offers outstanding perception on the industry as a whole.
Tune-in to hear Jason’s advice on getting your product in the main grocery channels, how and why to utilize brokers, thoughts on “slotting fees”, and why he believes people buy with their eyes. His insight on the packaging industry as a whole is exquisite. The key to getting in these grocery channels is to cater your selling agenda to each channel specifically. If you don’t understand the nuances of the particular channel, you and your product have little chance.
According to Jason, 99% of people buy with their eyes without even tasting the product. We couldn’t agree more. This is precisely why packaging is so important; it’s the voice of your brand. Flexible retail packaging can get you where you need to be.
Our latest Ditch The Box Radio episode welcomed packaging expert Gary Bowen from Shannon Packaging. During the show, Gary and the CEO of StandUpPouches.Net, David Marinac, covered many topics within the flexible retail packaging realm. Gary offered huge insight on flexible packaging and where he sees the industry heading in the future.
The shift from traditional forms to more innovative options like flexible retail packaging is an industry wide trend. Why? It’s simple. Flexible printed pouches are cost effective, offer more marketing opportunities, lengthen product shelf life due to packaging material, and can even increase sales.
MAIN TAKE-AWAY POINT: A pouch is an ECOSYSTEM. This ecosystem maintains a moisture-vapor equilibrium that ensures pristine condition. Pouches are the only barrier between environmental elements and your product. Taking this fact for granted can prove detrimental to your product, brand, and company. We couldn’t agree more.