Regaining Lost Margins with Flexible Bags

Picture this:

Your company has created a product that has been skillfully and carefully perfected, and consumer demand is rising. It’s time to get your goods in the hands of soon-to-be loyal customers and brand advocates. You reach out to a contract manufacturer to supply the product’s packaging, but over time, you notice profits aren’t quite where they should be. You know what you’re offering is of outstanding quality.

So what’s with the lost margins?

There is a simple answer to this, and it all boils down to companies failing to gain control of their own packaging. When a contract manufacturer steps in, markups for either the company or the end user are the result. Businesses end up paying a premium for their own packaging instead of watching the profits roll in.

Profit should be in the hands of the company, says David Marinac, President and CEO of ABC Packaging Direct and StandUpPouches.net. Working with a partner to supply flexible retail packaging can have a dramatic effect on improving the bottom line.

Most retailers overlook packaging as an important way to save money. Controlling your own packaging solutions, or working with a trusted partner, can actually save you thousands of dollars in the end.

One company that saw the value in exploring packaging options as a means to regain lost margins and earn profits is Roland Foods. A leader in marketing superior food with quality ingredients, the company was being charged 85 cents per product when relying on a contract manufacturer to handle their packaging. By partnering with StandUpPouches.net, the cost was reduced to 75 cents per piece.

Think 10 cents won’t have a real effect on your bottom line? Simple math shows the company ended up saving hundreds of thousands of dollars by handling their packaging needs. As an eco-conscious business, a $400 million dollar Food Marketing firm needed to find a partner that would not only help save them money, time and resources, but also share the same sustainable values and business practices. StandUpPouches.net has been that solution, offering environmentally friendly packaging and flexible bags for freshness without extra costs involved.

Putting packaging needs in the hands of your team will help your business cut costs and avoid unnecessary expenses. Contract manufacturers benefit from this, too, as they are trusting experts to handle the packaging of the firm’s products instead of scrambling to find a solution. Placing a more careful focus on packaging will result in higher profits, happy customers and sustainable growth for your company.

Flexible Packaging & Marketing

Ditch The Box Radio Show – 6/17/15

The Power of Flexible Packaging

 

When it comes to building a brand and marketing a product, the days of the “Mad Men” style ad agency are long gone. Getting your goods noticed requires dedication from the entire team — not from an outside source or single position in the organization. Marketing is how we communicate the value promise of our offerings. Whoever communicates best, wins, and effectively relaying your message is crucial for earning customers’ loyalty and trust.

Flexible packaging is an important way to visually communicate the quality of the goods it stores and protects. A well-structured marketing strategy is essential for informing companies and customers about the materials used in flexible packaging that protect the contents inside.

On this week’s episode of Ditch The Box, we talk to two prominent marketing experts who shed light on the key roles online presence and global relationships play in selling products today. Dr. Yong Wang, associate professor of marketing at Ohio University, has a wealth of experience in the research field, focusing on frameworks in buyer behavior. He explains buyers’ decisions are shaped by social and cultural contexts, which is why it is vital for companies today to understand the norms and ways of life of different citizens around the globe.Flexible Packaging

When dealing with overseas suppliers, organizations in the U.S. must drop their arrogance and take time to learn how the rest of the globe does business. Companies will work harder to ensure you are successful if you show respect. It’s near impossible to have a good long-term outcome with international businesses without good relationships, and companies really will serve as representatives for you if you clearly communicate your needs in the language and style they understand best. Your business will get precisely what it desires as long as this simple piece of advice is implemented throughout the organization.

Our final segments introduce Owen Blevins, a partner at Focus Inbound. Owen specializes in blended inbound marketing strategies that raise visibility and position companies as thought leaders in their industries. The marketing field has evolved over the last five or 10 years, and it all started with a boom in blogging. Companies succeed when they put their best foot forward in their web presence and understand the key reason to be online is to be found by prospects and customers who are looking for you.

Learning not only what clients do online, but also what competitors are trying, can help brands understand where they can position themselves and how they can get ahead. Strategy should always come before tactics, and it is crucial that everyone in the organization buys into the marketing plan — especially those in a leadership position. Marketing simply won’t work unless all hands are on deck and companies are successfully communicating their value to customers both online with great content and in stores with quality flexible packaging.

Flexible Retail Packaging In North America

Ditch The Box Radio Show – 6/10/15

Flexible Retail Packaging

Smart companies know marketing is truly at the center of everything they do. Food marketing, especially, requires all participants throughout the organization to get on board and focus on delivering not only a quality product, but also a full experience to customers. On this episode of Ditch the Box, we dive into key points on protecting your brand, why flexible retail packaging can help convey the message of quality to consumers, and why brand managers, sales teams, and graphic designers should tune in and play close attention to the packaging of their company’s products.

Your product’s package is the voice of your brand, but do you know what it’s saying? When branding food, for example, packaging should tell a story. We all know the expression “don’t judge a book by its cover,” but what’s the first thing customers see when they find your product on the shelves? Customers buy with their eyes, and your packaging should draw them in while sending a clear message about your product, your company and why people should spend their hard-earned money on that particular good. Flexible retail packaging is a solution businesses across the globe are recognizing as a valuable, visually appealing way to share their brand’s story.

In this program, host David Marinac discusses the six main points to successfully purchase flexible retail packaging. These include quality, factories, printing capability, virtual design offerings, shipping and supply chain. Your packaging supplier should prove the quality of their product with properly documented certification, and they should have domestic and overseas factories, trucks and shipping options. The company you choose should work well with a graphic designer to ensure the very best communication of your brand’s message, and the supplier should offer prototypes, 3D models and samples of the packaging you order.

David discusses how flexible retail packaging is not only a key tool for branding food, but it also plays a key part in protecting your product and providing a barrier that keeps products fresh and free from damage. A key takeaway from this episode is that companies must be innovative, quality focused and customer focused. They must embrace the 3 P’s: people, products and planet — and then worry about profit. Packaging cannot be overlooked any longer — it is an integral part in the marketing and branding of your company and product. Tune in to hear the latest industry news, food marketing trends, and surprising ways companies across the globe are communicating the message of their brand with packaging.