Medical Cannabis Packaging: Why It Matters

Ditch The Box | July 29 | 

Medical Cannabis PackagingThough the legal marijuana industry is still relatively new, business is booming all across the country. Cannabis used for medicinal purposes is currently legal in 24 states, with four states legally allowing recreational use of the plant. Entrepreneurs looking to enter this new, expanding market have an incredible opportunity for growth and innovation as cannabis becomes more widely used and accepted. However, there are many rules and regulations businesses must follow when selling marijuana and any related products. Equipping yourself with the right tools, and partnering with industry experts, is key to getting ahead and keeping your doors open in the marijuana business.

On this week’s episode of “Ditch The Box,” host David Marinac talks with Rebecca O’Connor with Pinnacle Consultation, Colorado’s premier cannabis consultants.

Rebecca has spent the last four years in the marijuana industry, managing facilities and working with numerous dispensaries to thrive in compliance and quality. Rebecca and Pinnacle consult growers, businesses, and industry experts at every phase of their journey in the world of selling cannabis products. Her company focuses on helping clients through their business creation, development, and operation.

When entering the world of medical cannabis or recreational marijuana, companies must partner with a experts like Pinnacle to stay in the loop about rapidly changing rules and regulations, or they risk getting shut down. Rebecca says her company’s team of marijuana industry pioneers saw dispensaries closing left and right due to poor production. People wanted to get into the legal marijuana market but didn’t know how – they opened their doors too soon, didn’t follow the laws, and did not abide by proper production procedures. As a result, Pinnacle opened its doors to offer guidance and education to those who wanted to begin selling medical cannabis or recreational cannabis products and get them into dispensaries the safe and legal way.medical_marijuana_packaging-300x143

Rebecca says there is a huge amount of confusion permeating throughout the cannabis industry due not only to varying rules on the state level, but also from county to county. Companies have had to change their product packaging overnight due to new rules that emerge on almost a daily basis.

There are different regulations for edibles, for example, and separate licenses are required for different products. Dispensaries, too, must follow different rules depending on where they are located. With so many changing laws occurring in this industry, producers of marijuana products have to stay informed during the growth, production, and sales stages in order to help enforce the increasingly positive perception of cannabis and not set the industry back.

Edibles, in particular, are a booming market full of different rules for food and beverage product packaging and presentation. Correct labeling and childproof materials must be included to get products into dispensaries. Pinnacle helps companies learn about the various regulations they must follow and works to get their goods on shelves in the most efficient way possible. If you’re curious about entering the marijuana market or learning more about the regulations and requirements that must be followed, visit to speak with an expert today.


“Stand Up & Out: Content Marketing”

Ditch the Box | 7.22 | has grown tremendously over the years, becoming the leading online brand for flexible retail packaging. The company now sells more than 10 million stand up pouches annually, with sales doubling year after year.

The brand prides itself on its innovative approach to attracting both “tiny but mighty” and big-brand clients using tools and strategies that are generally uncommon in the retail packaging industry.

While the company makes it a goal to deliver packaging that is just as good as – if not better – than the “big boys” in the industry, it’s not just great products that are speaking to customers. Marketing has become a key part of business at, and a dramatic shift in how people conduct their work inspired the company to revamp its tactics to offer valuable content and resources to prospects and clients

downloadOn this week’s episode of “Ditch The Box,” host David Marinac gives listeners a sneak peek inside his new book, “Stand Up & Stand Out: And Watch Your Product Fly Off the Store Shelves.” He explains that after 2008, manufacturers were changing how they went about finding business partners and suppliers. The Internet became the main tool for producers and consumers alike to learn more about a product or service and easily find and get what they want. started as an underdog in the industry and was a relatively small company, like many of its clients. Marinac and his team made it their goal to help companies build brands and protect their products, and content marketing was a new way to achieve this and grow as a business.


Content marketing is all about drawing people in with valuable content and educational tools – the days of traditional advertising, making cold calls, and sending a salesman out to sell a product to a stranger are diminishing.

Content marketing helps companies like discover customers’ interests and concerns and directly engage with them. The “big boys” in the industry have been slow to adopt this marketing style, and the fact is, if they can’t find their clients and easly explain why they need their packaging solutions, will continue beating them.


The marketing process at involves a number of tools anyone can use to effectively run their business and reach clients. Video is a key way to get found in the online space, and resources like Wistia and PowerPoint help educate both buyers and staff members. These, coupled with great written content like blogs, eBooks, and white papers, help inform people about the value of the company and its offerings.


This type of online content teaches, trains, and helps suppliers get found. It’s written and delivered in a way that any person can understand it and search engines can find it. initially started as an online catalog and evolved into a powerful website and business because of this great content and sophisticated marketing tools.


Marinac also dives into the evolutionary stories of three important clients using for their flexible retail packaging needs. Pickle Pops, Garlic Clove Food, and Squirrel Brand are three very unique and distinctiveBobs Pickle Pops companies that had specific packaging requirements for their individual products. was able to reach these clients and provide not only valuable educational tools, but also high-quality stand up pouches and bags that help each brand stand out on the store shelves and keep business booming. Great content should always be backed with an exceptional product, and has mastered this with high-quality flexible retail packaging and effective, informative marketing strategies.

NASA Takes Stand Up Pouches to Space

For 56 years, NASA has been a pioneer in space travel, aeronautics, and aerospace research.

Aside from sending Americans to faraway planets, the agency has developed a wide range of productsNASA Logo and services that have had a dramatic effect on the way we live. From cochlear implants to artificial limbs and “space blankets” found in first aid kits, NASA has played an important role in health and medicine.

In addition to these advancements, the agency has also had a hand in many notable food developments. After conducting extensive research on the best types of foods that can be consumed in outer space, NASA aided in the development of freeze drying, which retains the majority of a food’s nutrition and has been a huge part of food preservation and delivering nourishing meals to physically impaired adults.

So, what do all of these innovations have to do with stand up pouches and retail packaging?

Think about the food NASA provides to brave astronauts and space explorers. To keep products safe, its packaging must be placed in a lightweight container that preserves the food and keeps it sterile. There is little room for cans, boxes, and bottles in spaceships. That’s why retort pouches and other forms of flexible retail packaging are the go-to option for astronauts’ cuisine.

Beverages sent into space are packaged in vacuum-sealed beverage pouches, and astronauts are supplied with empty pouches for drinking water. Freeze-dried foods, such as ice cream, and other nutritious, easily digestible goods are packaged in flexible retail packaging like stand up pouches. Special time and care is put into the development and quality of the foods so they are shelf stable and can be stored at room temperature. Stand up pouches help to extend food’s shelf life, and keep them safe from microbial growth.

Scientists are currently using Mylar to create flexible packaging for space food, which packaging suppliers know is the perfect material for storing food for long periods of time. Mylar bags and pouches keep oxygen out and away from food during the packaging process. Mylar pouches are designed to hold both solid food and liquid beverages, and their strength, flexibility, and light weight are a great solution for space travel.

If vacuum stand up pouches, Mylar bags, and flexible pouches for beverages are good enough for a revolutionary company like NASA, we know they’re up to the standards of today’s producers and consumers. Fortunately, back on Earth, the food inside this flexible retail packaging probably tastes a little better. For more than 50 years, NASA’s space cuisine has evolved, and flexible retail packaging, spouted pouches, and barrier bags have had a significant impact on the transportability and ease of foods taken to infinity and beyond.


Shedding Light on the Cannabis Industry

Ditch The Box | 7.15 |

Medical Cannabis PackagingDespite being legalized across nearly half of the country, marijuana still remains a controversial topic in the U.S. Like it or not, the cannabis industry is booming, and misconceptions about the substance are easing up as new forms of education and technology take off.

Marijuana is a big business, and many Americans are cashing in. New forms of agricultural practices are giving home growing a boost, and larger companies are beginning to achieve sustainable growth as cannabis packaging, edibles, and new forms of dispensing the product are on the rise.

On today’s episode of Ditch The Box, host David Marinac sits down with George Campbell from American Green, a technology company in the medical cannabis industry. The business partners with licensed retail medical marijuana dispensaries across the nation to develop retail, brand, and commercial cultivating solutions.

In 2009, American Green became the first publicly traded medical marijuana dispensary brand in the world. Campbell shares insights on the latest trends in the cannabis industry and how new products are revolutionizing not only this particular market, but also how retail and agriculture are conducted across the nation.

One of the most interesting solutions the company has created is ZaZZZ, the world’s first consumer-operated marijuana vending machine.

Stephen Shearin stands near ZaZZZ vending machines that contain cannabis flower, hemp-oil energy drinks, and other merchandise at Seattle Caregivers in Seattle

Campbell uses techniques like cold calls, emails, and trade show appearances to open up conversations with casinos, sports arenas, and other entertainment venues where a vending machine of this nature could fit in nicely to provide products quickly to patrons.

Campbell and his company also utilize innovative marketing techniques like online video and a web zine to connect with consumers and educate them about the booming cannabis industry and related technologies. Creating new relationships for new products is key – from Main Street to Wall Street, moving these goods and keeping partnerships are built on trust. Campbell says your business can go anywhere if you use your knowledge and expertise to teach, instruct, and inform people.

Many companies and consumers can benefit from the concepts American Green is developing, and these new technologies go beyond just the marijuana industry. LED lighting, for example, is an excellent solution for home growers, but it can be taken far into the agricultural realm to help a whole new segment of people produce the very best products possible.

When a company is involved in a controversial field, mitigating concern is essential. Getting out there and talking to people face to face and using new technology to inform and delight the public can do this. Companies that provide their own new forms of technology can really go anywhere – the key is using foolproof marketing and sales techniques to ease fears, change perceptions, and get people excited about your product or service.

Marketing & Packaging Go Hand In Hand

Ditch the Box – July 8

No matter the industry, marketing involves everything a company does to get products in the hands of customers. The bottom line is, if you don’t market your product or service, you’re not going to have revenue. Marketing is everything a customer sees, from retail packaging to a company’s social media posts, and all external elements in between. Creating a strategy for allocating resources – like time and money – to meet your objectives is what marketing is all about.

More of today’s students are pursuing marketing rather than management educations at higher-learning institutions because they recognize it has become a key part of business and personal success. Learning the ins and outs of marketing teaches young, aspiring professionals how to make money for the organizations they work for and for themselves.

Just as marketing and sales are no longer equivalent, companies should recognize that marketing isn’t only a department – all members of the team should understand how to build a brand to achieve growth for the organization and to strengthen their professional success.

Professor Yong Wang, Associate Professor of Marketing at Ohio University, returns to Ditch The Box to explain how marketing education has changed and why students should embrace success-driven learning.

Setting a goal is the first step toward creating a plan to achieve it. The business world is full of aggressive people who will run you over to get what they want, and having a success mindset early in life is key to preparing for changes and meeting challenges in the professional world.

Wang teaches his students experience-based learning, which allows students to transform into qualified professionals through real-life experiences. Selling to major retailers is top of mind for many producers, and actually getting in front of these companies helps students learn how to pitch a product and market it so it is embraced by big-name stores and customers alike.

Wang also discusses why we must look past the global supply chain for goods and services and consider resources beyond what we can find in our own neighborhoods. There are many misconceptions about buying products from China, but having the right representatives on your team who understand the culture, people, and language is key to successfully communicating with manufacturers and articulating what your company wants and needs.

Debunking The Myths Webinar

People often firmly decide they will only purchase products from the U.S. – while talking on a iPhone made overseas and driving in a foreign car, mind you – because they assume the quality of goods will be lower outside of their home country. If you’re saying everything from China is bad, then you’re also declaring all products from the U.S. are good.

We know quality of goods and services can range no matter the location. Education and understanding is key to doing good business both overseas and within your organization. Instead of making assumptions and relying on old myths and misinformation, getting in the trenches can help you get the best results and find success as both a producer and consumer.