FBomb in Flexible Pouches

 FAT. It’s the other dirty “F word” most consumers try to avoid at all costs.

Most would agree a large number of people are “fat phobic,” adopting the general belief that if you consume a lot of fat, you will become fat. The reality is, healthy fats are an essential part of a well-balanced diet, and they should not be viewed as the enemy. Health-conscious consumers have become increasingly privy to this, cutting out carbs and upping their protein intake, but still, the average eater is not consuming enough healthy fat to curb hunger and increase energy.

To some, carbs may seem like a quick fix for insatiable cravings, but those are what turn into sugars, which leads to excess weight. Too much protein, too, turns into carbohydrates, which starts the process all over again. Eating vitamin and nutrient rich fruits and veggies are important, but including healthy fats – like nuts and oils – into a well-rounded diet can make a huge difference.

These are the points Russ Taylor, co-founder of FBomb, explains on this week’s episode of Ditch The Box.

flexible pouches
FBomb in Flexible Pouches

A client of StandUpPouches.net, Taylor’s business is based around the concept that consuming healthy fats is such an important part of our diets that they must be easily accessible to busy, on-the-go consumers. FBomb products allow people to get their fill of healthy fats wherever their day takes them as they are packaged in portable, flexible pouches that are durable, lightweight, and puncture resistant.

The company’s co-founders come from colorful backgrounds, one a former police officer, the other worked previously on a commercial fishing boat, and they sought out a product they could use themselves in a market with a glaring lack of healthy fat options. The company adopted the FBomb brand name to attract attention and stat the conversation, and they needed to find the right package that would deliver their message and make it easy for people to include healthy fats in their daily diets.

Taylor says the company recently launched four blends of fatty oils – including raw organic coconut oil, macadamia nut oil, and a “house blend” of coconut, macadamia, and brazil nut oils. The last packaged healthy fat is MCT oil, which Taylor explains has a smaller market, as it is sometimes prescribed to patients and consumed by athletes. He says no one has individually packaged MCT oil in easy-to-open flexible pouches, which is why the company has quickly become so innovative and revolutionary.

FBomb initially considered outsourcing a contract packaging supplier, but in an effort to keep all production in house, partnered with StandUpPouches.net to design and ship bold, flexible pouches that keep the oils well protected from outside elements.

Taylor even released a Periscope video highlighting the durability of the product in this unique form of flexible pouches. He says the company’s online presence is growing, and it’s all in an effort to maintain a consistent brand image and drive the healthy fats message home.

FBomb is all about the “back to basics,” real food approach. Each product is made with natural ingredients from the earth, and they aren’t fad diet foods that will quickly go out of style. The company currently sells its products online to control its rapid growth but looks to launch these fresh and inventive products in retail locations soon. Taylor gives a sneak peek into his new concept for a coffee beverage made with healthy fats, which he says will be packaged in a flexible container rather than a bulky can or bottle. The portability and ease of FBomb’s products could revolutionize American diets and help change the entire perception of fat from a dirty word to an important part of our overall health.

Candy Packaging: b.a. Sweetie Candy Co.

Imaging walking into an enormous 40,000 square foot warehouse stocked full of the delicious candies and sweets you loved as a kid.

Candy Packaging
b.a. Sweetie Candy Company

There, you can find those special treats you thought were locked away in the back of your memory or immortalized only in photographs. Such a place exists – the largest candy store in America, in fact – as a destination point right in Cleveland, Ohio. For 65 years, b.a. Sweetie has been a nostalgic oasis full of sugary delights developed by local mom-and-pop shops, as well as the established candy brands we all know and love. The company has evolved from a distributor to a widely successful retailer known for resurrecting classic confectionaries you won’t find in mainstream stores. The company brings old candies out of dead markets and into a new region to deliver to locals and tourists alike.

On this week’s episode of Ditch The Box, host David Marinac speaks with Tom Scheiman of b.a. Sweetie Candy Company about the ways in which his shop has distinguished itself from other major retailers and built its brand through the use of new candy packaging.

Candy Packaging
Tom Scheiman – b.a. Sweetie Candy Company

Scheiman explains most consumers will pay four times more for treats purchased in mall stores than they would at a warehouse like b.a. Sweetie because of high rent costs and smaller product selection. Candy stores that sell retro items are a rare breed, but Scheiman says the products he carries are still being manufactured every day. It’s just a matter of finding the company that sells them, and b.a. Sweetie has certainly filled a whole in the rare confections market.

Scheiman also explains his company changes its inventory daily, bringing in new regional brands that add an exciting flavor to the Rust Belt. The rarity and low prices of the shop’s candy selection first attracted a large number of new and loyal customers, and though he initially refused to stock bigger, successful brands, he soon learned listening to consumer demand is the lifeblood of growing a business. By stocking candy from both small brands and bigger companies, he is able to compete with the “big boys” while still supporting local, smaller companies. People are willing to try new products, but they also naturally gravitate to brands they know and love. The culture of today’s consumer, he says, is, “if they see it everywhere, they expect it everywhere.” Customers will be more likely to shop at a location that is an exciting experience with competitive prices if its team is listening to their wants and fulfilling a need in the market.

The company also sells its own branded candies, and making a move away from flimsy 2 lb. or 5 lb. plain clear bags to custom printed stand up pouches has helped the b.a. Sweetie rebrand and build a loyal consumer base.

Scheiman ordered candy packaging from StandUpPouches.net, working with the team to design 4.4. mil stand up pouches with rounded edges, tear notches, and 2-color printed logos that are vibrant and stand out among the 4,500 other candy products the store sells. Scheiman says he is proud of this new candy packaging because it helped lift his brand to a whole new level while meeting customer demand.

“When people come to the store, they’re in a good mood. When they leave the store, they’re in a better mood,” he explains. “I watch customers when they leave, and they’re already diving into their purchases before they make it to the car.”

Coke Launches New Products with Personalized Packaging

In our ever-connected digital world, successful brands recognize marketing is transforming and evolving at an accelerated rate.

Coca-cola personalized packaging

Now is the optimal time to get innovative with the strategies used to promote products and get consumers interested in your goods. Leading companies are using integrated strategies that connect the online world to the physical in creative and inspiring ways. Mars is making waves in the confectionary industry by blending social media marketing strategies with clever branding ideas to launch its new “You’re Not You When You’re Hungry” campaign for Snickers candy. The brand has already established itself as a leader that isn’t afraid to take risks with its product packaging, and it understands how important a package can be in communicating a message and selling a product to consumers.

Mars’ new marketing campaign features 21 different packaging options for its Snickers bars, each representing a different “symptom” of hunger. The bars feature a unique form of personalization, assigning nicknames like “Drama Mama,” “Curmudgeon,” and “Feisty” to each wrapped candy. Along with the fun new packaging designs, Mars is also encouraging customers to share photos of themselves with their chocolate bars using the #EatASnickers hashtag on social media. Packaging, along with this 21st-century digital marketing tactic, is a prime example of a successfully integrated campaign that gets consumers involved and makes them feel special.

Mars certainly isn’t the first brand to launch individual, personalized product packaging as part of a new branding strategy. Coca-Cola has experienced major success with its “Share A Coke” campaign, launching dozens of unique labels with names, nicknames, and other words consumers can relate to. In a recent Beverage Industry webinar, Robert Scott, Coke’s Global Director of Packaging Development, explained how important packaging is in launching a new product line. Coke, he says, includes 500 distinct brands and 3,500 products worldwide, and new products are successfully released by incorporating the right concepts, ingredient formulations, and packaging in the initial stages of its development.

Scott says there are four fundamentals of successful packaging: It must be functional, have the right messaging, differentiate itself in a “sea of sameness,” and it should inspire consumers.

He says lightweighting has played a key role in Coca-Cola’s new product launches, illustrating how big eco-friendly flexible packaging is becoming in both the beverage and food industries. Scott emphasizes how much packaging design can shape a brand’s overall strategy and success, and incorporating personalized packaging into the new concepts will highly invigorate and engage consumers.

Coke Personalized Packaging

Brands can work with a trusted personalized packaging supplier to develop creative new structural and graphic designs on their flat bottom bags or other forms of flexible packages.

Lightweight containers of this nature are easy to transport, creating “portable advertisements” that consumers can take on the go and promote to passersby. A supplier can produce digital printed prototypes of your new product and packaging design quickly so you can launch a limited-release campaign fast and keep your marketing campaign on schedule. Your personalized packaging partner can also use personalized product packaging that inspires you to develop innovative new solutions that will draw in customers and take your brand-building strategy to the next level.

Whether you’re choosing flexible box bags or other forms of technologically advanced new packaging to protect and present your products, choosing parcels that best display your branding is key to maintaining consistency in your marketing campaign. Packaging should always be taken into consideration during the first phase of launching a new product, and it has the ability to build your brand and make it one of the most recognizable across the globe. It’s all about the customer experience, and today’s shoppers are social media savvy, mobile, and expect brands to come up with creative new ideas that help them solve problems and represent them individually. Take a page from Coca Cola’s and Mars’ books and allow your product to shine with special personalized packaging and distinct new branding ideas.