The second episode of Ditch The Box features a live broadcast of our host, Julie Holiday and the packaging expert, David Marinac. David discusses the paths that he has taken in order to reduce people’s packaging costs. Reducing your packaging costs is key to surviving in the retail industry. It can take up to 3-5 YEARS to start making money after you’ve gotten your product onto the store shelves, and if you’re in charge of this in your company, you know no one is excited about this. Find out how packaging can play a major role in reducing your costs and getting your company the best margins that they’ve ever seen. Check out this episode and stay tuned for the next one where the two really go head to head about David’s money saving techniques.
In September of 2014 StandUpPouches.Net and DitchTheBoxes.Com decided to partner and create a packaging show called Ditch The Box. Ditch The Box will feature different topics all centered on how packaging and the decisions you make can play a key role in your company. Julie Holiday will be hosting the show and we are excited to announce the completion of the first episode, “How To Get Your Product Into Whole Foods”.
The pilot features David Marinac, president of ABC Packaging Direct and StandUpPouches.Net. David has over 25 years of experience in the flexible packaging industry and in this episode he shares his knowledge about how to get your product into the biggest retailer in the country, Whole Foods. He describes in detail the “3 P’s: protect, promote and purchase”. At the end of the video they offer a free downloadable guide that outlines the do’s and don’ts of packaging and how it will effect your chances of getting onto the store shelves of Whole Foods. Want to get your hands on the guide? Click here!
If you’re a retail product manager or marketing manager you know that it can take 3-5 years to break even after you’ve gotten your product onto major retailer’s shelves. The next episode will feature how to make money at the retail store level faster without jeopardizing your quality or efficiency. You won’t want to miss it!