Tag Archives: candy packaging

Candy Packaging: b.a. Sweetie Candy Co.

Imaging walking into an enormous 40,000 square foot warehouse stocked full of the delicious candies and sweets you loved as a kid.

Candy Packaging
b.a. Sweetie Candy Company

There, you can find those special treats you thought were locked away in the back of your memory or immortalized only in photographs. Such a place exists – the largest candy store in America, in fact – as a destination point right in Cleveland, Ohio. For 65 years, b.a. Sweetie has been a nostalgic oasis full of sugary delights developed by local mom-and-pop shops, as well as the established candy brands we all know and love. The company has evolved from a distributor to a widely successful retailer known for resurrecting classic confectionaries you won’t find in mainstream stores. The company brings old candies out of dead markets and into a new region to deliver to locals and tourists alike.

On this week’s episode of Ditch The Box, host David Marinac speaks with Tom Scheiman of b.a. Sweetie Candy Company about the ways in which his shop has distinguished itself from other major retailers and built its brand through the use of new candy packaging.

Candy Packaging
Tom Scheiman – b.a. Sweetie Candy Company

Scheiman explains most consumers will pay four times more for treats purchased in mall stores than they would at a warehouse like b.a. Sweetie because of high rent costs and smaller product selection. Candy stores that sell retro items are a rare breed, but Scheiman says the products he carries are still being manufactured every day. It’s just a matter of finding the company that sells them, and b.a. Sweetie has certainly filled a whole in the rare confections market.

Scheiman also explains his company changes its inventory daily, bringing in new regional brands that add an exciting flavor to the Rust Belt. The rarity and low prices of the shop’s candy selection first attracted a large number of new and loyal customers, and though he initially refused to stock bigger, successful brands, he soon learned listening to consumer demand is the lifeblood of growing a business. By stocking candy from both small brands and bigger companies, he is able to compete with the “big boys” while still supporting local, smaller companies. People are willing to try new products, but they also naturally gravitate to brands they know and love. The culture of today’s consumer, he says, is, “if they see it everywhere, they expect it everywhere.” Customers will be more likely to shop at a location that is an exciting experience with competitive prices if its team is listening to their wants and fulfilling a need in the market.

The company also sells its own branded candies, and making a move away from flimsy 2 lb. or 5 lb. plain clear bags to custom printed stand up pouches has helped the b.a. Sweetie rebrand and build a loyal consumer base.

Scheiman ordered candy packaging from StandUpPouches.net, working with the team to design 4.4. mil stand up pouches with rounded edges, tear notches, and 2-color printed logos that are vibrant and stand out among the 4,500 other candy products the store sells. Scheiman says he is proud of this new candy packaging because it helped lift his brand to a whole new level while meeting customer demand.

“When people come to the store, they’re in a good mood. When they leave the store, they’re in a better mood,” he explains. “I watch customers when they leave, and they’re already diving into their purchases before they make it to the car.”

Mars Chose Flexible Retail Packaging

Most consumers can agree that one of the worst parts about adopting a healthier lifestyle is giving up those sugary treats the sweet tooth begs for.

Fortunately, candy companies are developing new product offerings for calorie-conscious customers. Instead of depriving themselves of their favorite chocolate confections, shoppers can purchase miniature versions of popular candy bars containing fewer calories, sugar, and grams of fat.

Mars, a leading manufacturer of confectioneries and other food products, has introduced new, smaller versions of its popular candy bars in stand up pouches. These new Mars Mix and Twix Mix varieties take the classic rectangular chocolate bar shape and scale it down to small, spherical orbs that can be easily consumed on the go. In fact, Mars has even invested $109 million into its Veghel factory to increase the number of these mini chocolate offerings. Right now, 25 to 30 percent of Mars’ products fall into the mini category, and the company predicts the volume will raise four or five perfect in the next few years.

As this pint-size product really begins to take off, Mars had to decide on a flexible retail packaging option that would keep its mini candies fresh and function well with customers’ active, on-the-go lifestyles.

Candy Pouch

 

(Image Source: confectionerynews.com)

These particular “mix” candy products are not individually wrapped, so it’s important that the packaging keep the products free from outside contaminants. Stand up pouches are the perfect solution, with layers of protective film that give the chocolate confections a longer shelf life and look great against other candy varieties on retail shelves.

More brands, like Oreo and Chips Ahoy! – produced by Cadbury and Nabisco, respectively – are available in 100-calorie packs for dieting and health-conscious consumers. Oreo has even launched a new version of its cookie, Oreo Thins, to cater to adults who may be looking for “a more sophisticated” version of the treat. Whether brands are serving consumers concerned about their sugar and caloric intake, or those looking for a more “grown up” variety of their favorite sweet treats, choosing high-quality flexible retail packaging will give these products the fresh presentation they deserve.

Stand up pouches are a great solution for mini candies and sweets to prevent products from quickly going stale.

Zip locks on this type of flexible retail packaging are easy to use – by both kids and adults – so the packet can be easily closed and freshness can be locked in. Flexible retail packaging for candy is a much better alternative to traditional glass candy jars that are breakable and take up a lot of space on shelves.

Mini candy offerings should be packaged in a container that reflects the product, and small, pliable pouches are great for keeping overall brand image consistent. Consumers today have a tremendous amount of options at their fingertips, and brands need to make sure they stand out from the crowd. Take a page from Mars’ playbook and choose stand up pouches for your new product offerings to reach today’s active, sophisticated consumer.

“Sweet” Success & New Product Packaging

Ditch The Box | Episode 8.12 |

For 95 years, Fannie May has been one of the most prolific producers of confections, using chocolate candies as an integral part of celebrations around the United States. The company, owned by 1-800 Flowers, is made up of three distinct brands that create a trifecta of sweet treats, putting a modern spin on classic candies that have been purchased across the country for gifts, party favors, and personal snacks. Fannie May is no longer making its mark just with brick-and-mortar stores throughout the U.S. – the brand is experiencing its largest growth through ecommerce, and with this comes a whole new set of challenges, demands, and opportunities for exciting new product launches and marketing strategies.

Joining us on this week’s episode of “Ditch The Box” is Kevin Coen, President of Fannie May Fine Chocolates and Harry London, who gives us the inside scoop on the company’s 95th anniversary celebrations and how it is making customers part of the experience.

Kevin has been highly successful in the retail, wholesale, ecommerce and distribution business with companies such as Lindt Chocolate, Swarovski, and Filene’s. He also collaborates on some projects with sister brands Lindt & Sprungli and Crabtree & Evelyn. This has put Kevin in the perfect position to refresh Fannie May’s offerings by keenly observing competitors, trends, and consumer behavior and introducing innovative new products and practices that make Fannie May one of the most exciting modern candy manufacturers.

Kevin says the company is always testing new flavor combinations and looks for opportunities to offset its branded business with private-label products. In addition to introducing unique treats, the company also focuses on retooling its packaging to become part of the overall customer experience. Kevin explains there are four key behaviors surrounding consumer need: self-consumption, sharing, everyday gift, and seasonal. Each of these intentions helps drive new products and new product packaging by taking into consideration where these behaviors drive customers to go. This determines the distribution point for certain products, which also influences the product packaging.

The company’s special new 95th anniversary new product packaging was built around the sharing and self-consumption consumer behaviors.

The packages put a modern twist on the company’s classic branded tins, offering bold new colors and structural designs that stand up on shelves and show off realistic photos and graphics that appear on the outside of the new lightweight containers. Kevin explains the company conducts a lot of research on consumer purchasing decisions and where the brand needs to position itself in the marketplace before they put the candy packaging out on shelves or online.

FM_SUM15_Salty&sweet_98225_retail

The brand wants to set a market instead of following what the market is doing, but they are highly selective about the times in which they do conduct a design overhaul or rebranding. Kevin says it’s all about noticing when and where you can move the brand forward and not pushing the envelope too much because loyal customers will begin questioning your values and identity. People get familiar with the look and feel of a company’s product packaging, and brands only have one shot to make a good impression. New product packaging should be able to attract younger customers with different values and purchasing behaviors while still maintaining the integrity of the brand and the product inside.

Kevin explains retailers like Fannie May must be sensitive to what makes their products compelling, whether it’s the taste, ingredients, freshness, or a combination of all of the above. They must then make sure the right candy packaging protects it. Consumers should feel like the product came right of the production line, and packaging is a key component in maintaining the stability of any perishable goods. Packaging delicate candies offers a more limited set of options because the product must be highly protected from damage or outside contaminants. If the product doesn’t look or taste like the brand promises it does, you’ll lose consumers’ trust.

A product’s quality is sacred to a brand – it’s their equity, and they should never compromise on ingredients or presentation.

So many companies today try to make up stories to make noise in the marketplace, Kevin explains, but Fannie May doesn’t have to. The brand has a legacy of understanding whom they are talking to, selling to, and what channels consumers are making decisions from. Not losing the essence of what the classic brand is all about is important. Fannie May is embarking upon exciting social media and in-store marketing experiences to include customers in its 95th-anniversary celebration, and there’s no doubt its new product packaging has aided in the festivities and is drawing in customers to the company’s delicious confections.