Tag Archives: cannabis packaging

Medical Cannabis Packaging: Why It Matters

Ditch The Box | July 29 | 

Medical Cannabis PackagingThough the legal marijuana industry is still relatively new, business is booming all across the country. Cannabis used for medicinal purposes is currently legal in 24 states, with four states legally allowing recreational use of the plant. Entrepreneurs looking to enter this new, expanding market have an incredible opportunity for growth and innovation as cannabis becomes more widely used and accepted. However, there are many rules and regulations businesses must follow when selling marijuana and any related products. Equipping yourself with the right tools, and partnering with industry experts, is key to getting ahead and keeping your doors open in the marijuana business.

On this week’s episode of “Ditch The Box,” host David Marinac talks with Rebecca O’Connor with Pinnacle Consultation, Colorado’s premier cannabis consultants.

Rebecca has spent the last four years in the marijuana industry, managing facilities and working with numerous dispensaries to thrive in compliance and quality. Rebecca and Pinnacle consult growers, businesses, and industry experts at every phase of their journey in the world of selling cannabis products. Her company focuses on helping clients through their business creation, development, and operation.

When entering the world of medical cannabis or recreational marijuana, companies must partner with a experts like Pinnacle to stay in the loop about rapidly changing rules and regulations, or they risk getting shut down. Rebecca says her company’s team of marijuana industry pioneers saw dispensaries closing left and right due to poor production. People wanted to get into the legal marijuana market but didn’t know how – they opened their doors too soon, didn’t follow the laws, and did not abide by proper production procedures. As a result, Pinnacle opened its doors to offer guidance and education to those who wanted to begin selling medical cannabis or recreational cannabis products and get them into dispensaries the safe and legal way.medical_marijuana_packaging-300x143

Rebecca says there is a huge amount of confusion permeating throughout the cannabis industry due not only to varying rules on the state level, but also from county to county. Companies have had to change their product packaging overnight due to new rules that emerge on almost a daily basis.

There are different regulations for edibles, for example, and separate licenses are required for different products. Dispensaries, too, must follow different rules depending on where they are located. With so many changing laws occurring in this industry, producers of marijuana products have to stay informed during the growth, production, and sales stages in order to help enforce the increasingly positive perception of cannabis and not set the industry back.

Edibles, in particular, are a booming market full of different rules for food and beverage product packaging and presentation. Correct labeling and childproof materials must be included to get products into dispensaries. Pinnacle helps companies learn about the various regulations they must follow and works to get their goods on shelves in the most efficient way possible. If you’re curious about entering the marijuana market or learning more about the regulations and requirements that must be followed, visit PinnacleConsultationInc.com to speak with an expert today.

 

Shedding Light on the Cannabis Industry

Ditch The Box | 7.15 |

Medical Cannabis PackagingDespite being legalized across nearly half of the country, marijuana still remains a controversial topic in the U.S. Like it or not, the cannabis industry is booming, and misconceptions about the substance are easing up as new forms of education and technology take off.

Marijuana is a big business, and many Americans are cashing in. New forms of agricultural practices are giving home growing a boost, and larger companies are beginning to achieve sustainable growth as cannabis packaging, edibles, and new forms of dispensing the product are on the rise.

On today’s episode of Ditch The Box, host David Marinac sits down with George Campbell from American Green, a technology company in the medical cannabis industry. The business partners with licensed retail medical marijuana dispensaries across the nation to develop retail, brand, and commercial cultivating solutions.

In 2009, American Green became the first publicly traded medical marijuana dispensary brand in the world. Campbell shares insights on the latest trends in the cannabis industry and how new products are revolutionizing not only this particular market, but also how retail and agriculture are conducted across the nation.

One of the most interesting solutions the company has created is ZaZZZ, the world’s first consumer-operated marijuana vending machine.

Stephen Shearin stands near ZaZZZ vending machines that contain cannabis flower, hemp-oil energy drinks, and other merchandise at Seattle Caregivers in Seattle

Campbell uses techniques like cold calls, emails, and trade show appearances to open up conversations with casinos, sports arenas, and other entertainment venues where a vending machine of this nature could fit in nicely to provide products quickly to patrons.

Campbell and his company also utilize innovative marketing techniques like online video and a web zine to connect with consumers and educate them about the booming cannabis industry and related technologies. Creating new relationships for new products is key – from Main Street to Wall Street, moving these goods and keeping partnerships are built on trust. Campbell says your business can go anywhere if you use your knowledge and expertise to teach, instruct, and inform people.

Many companies and consumers can benefit from the concepts American Green is developing, and these new technologies go beyond just the marijuana industry. LED lighting, for example, is an excellent solution for home growers, but it can be taken far into the agricultural realm to help a whole new segment of people produce the very best products possible.

When a company is involved in a controversial field, mitigating concern is essential. Getting out there and talking to people face to face and using new technology to inform and delight the public can do this. Companies that provide their own new forms of technology can really go anywhere – the key is using foolproof marketing and sales techniques to ease fears, change perceptions, and get people excited about your product or service.