Tag Archives: chocolate packaging

Healthy Chocolate® – The chococeutical way of life®

Determination and Perseverance. These are the two words that most accurately represent the guest and company on this episode of Ditch The Box – Guy Lopez and Healthy Chocolate Florida, LLC.4NOGUILT

A specialty nutrition, chocolate and chocolate based nutritional supplements company, Healthy Chocolate Florida, LLC offers its 4NOGUILT® brand and multiple product lines as well as Private Labels.  What sets them apart from other chocolate companies? Guy offers a novelty, proprietary, patent pending chocolate manufacturing process that uses birch wood Xylitol as its sole sweetener as well as in-house product development capabilities.

The Healthy Chocolate® concept was inspired by two of the co-founders of the company. One co-founder was a bone cancer survivor and had to take tons of supplements to keep his system in check. The other co-founder/co-author of patent pending process was diabetic. Together with a means to provide kids their daily vitamins, they both though, how can we make it more gentle for people fighting cancer to keep building their immune systems? What sweetener alternative can we use for diabetics? How to we make kids to take their vitamins every day? The answer was Xylitol. Xylitol is the exclusive sweetener in their unique chocolate couverture/platform that becomes a “delivery system” for supplements, nutrients, and vitamins.

The 4NoGuilt® Brand includes both the food line and the chocolate-based supplement brand. The food line, Naked Nature®, CHOCOBiotics® , are the definition of clean, conscious eating. Simple ingredients and a minimized manufacturing process make up their current and future products.

Listen above for the incredible story on Guy’s adventurous start to The Healthy Chocolate® company. From his escape from Cuba to seeking entrepreneurial freedom in America, his story is one of inspiration, determination, and perseverance that everyone will benefit from hearing.

Candy Packaging: b.a. Sweetie Candy Co.

Imaging walking into an enormous 40,000 square foot warehouse stocked full of the delicious candies and sweets you loved as a kid.

Candy Packaging
b.a. Sweetie Candy Company

There, you can find those special treats you thought were locked away in the back of your memory or immortalized only in photographs. Such a place exists – the largest candy store in America, in fact – as a destination point right in Cleveland, Ohio. For 65 years, b.a. Sweetie has been a nostalgic oasis full of sugary delights developed by local mom-and-pop shops, as well as the established candy brands we all know and love. The company has evolved from a distributor to a widely successful retailer known for resurrecting classic confectionaries you won’t find in mainstream stores. The company brings old candies out of dead markets and into a new region to deliver to locals and tourists alike.

On this week’s episode of Ditch The Box, host David Marinac speaks with Tom Scheiman of b.a. Sweetie Candy Company about the ways in which his shop has distinguished itself from other major retailers and built its brand through the use of new candy packaging.

Candy Packaging
Tom Scheiman – b.a. Sweetie Candy Company

Scheiman explains most consumers will pay four times more for treats purchased in mall stores than they would at a warehouse like b.a. Sweetie because of high rent costs and smaller product selection. Candy stores that sell retro items are a rare breed, but Scheiman says the products he carries are still being manufactured every day. It’s just a matter of finding the company that sells them, and b.a. Sweetie has certainly filled a whole in the rare confections market.

Scheiman also explains his company changes its inventory daily, bringing in new regional brands that add an exciting flavor to the Rust Belt. The rarity and low prices of the shop’s candy selection first attracted a large number of new and loyal customers, and though he initially refused to stock bigger, successful brands, he soon learned listening to consumer demand is the lifeblood of growing a business. By stocking candy from both small brands and bigger companies, he is able to compete with the “big boys” while still supporting local, smaller companies. People are willing to try new products, but they also naturally gravitate to brands they know and love. The culture of today’s consumer, he says, is, “if they see it everywhere, they expect it everywhere.” Customers will be more likely to shop at a location that is an exciting experience with competitive prices if its team is listening to their wants and fulfilling a need in the market.

The company also sells its own branded candies, and making a move away from flimsy 2 lb. or 5 lb. plain clear bags to custom printed stand up pouches has helped the b.a. Sweetie rebrand and build a loyal consumer base.

Scheiman ordered candy packaging from StandUpPouches.net, working with the team to design 4.4. mil stand up pouches with rounded edges, tear notches, and 2-color printed logos that are vibrant and stand out among the 4,500 other candy products the store sells. Scheiman says he is proud of this new candy packaging because it helped lift his brand to a whole new level while meeting customer demand.

“When people come to the store, they’re in a good mood. When they leave the store, they’re in a better mood,” he explains. “I watch customers when they leave, and they’re already diving into their purchases before they make it to the car.”

Mars Chose Flexible Retail Packaging

Most consumers can agree that one of the worst parts about adopting a healthier lifestyle is giving up those sugary treats the sweet tooth begs for.

Fortunately, candy companies are developing new product offerings for calorie-conscious customers. Instead of depriving themselves of their favorite chocolate confections, shoppers can purchase miniature versions of popular candy bars containing fewer calories, sugar, and grams of fat.

Mars, a leading manufacturer of confectioneries and other food products, has introduced new, smaller versions of its popular candy bars in stand up pouches. These new Mars Mix and Twix Mix varieties take the classic rectangular chocolate bar shape and scale it down to small, spherical orbs that can be easily consumed on the go. In fact, Mars has even invested $109 million into its Veghel factory to increase the number of these mini chocolate offerings. Right now, 25 to 30 percent of Mars’ products fall into the mini category, and the company predicts the volume will raise four or five perfect in the next few years.

As this pint-size product really begins to take off, Mars had to decide on a flexible retail packaging option that would keep its mini candies fresh and function well with customers’ active, on-the-go lifestyles.

Candy Pouch

 

(Image Source: confectionerynews.com)

These particular “mix” candy products are not individually wrapped, so it’s important that the packaging keep the products free from outside contaminants. Stand up pouches are the perfect solution, with layers of protective film that give the chocolate confections a longer shelf life and look great against other candy varieties on retail shelves.

More brands, like Oreo and Chips Ahoy! – produced by Cadbury and Nabisco, respectively – are available in 100-calorie packs for dieting and health-conscious consumers. Oreo has even launched a new version of its cookie, Oreo Thins, to cater to adults who may be looking for “a more sophisticated” version of the treat. Whether brands are serving consumers concerned about their sugar and caloric intake, or those looking for a more “grown up” variety of their favorite sweet treats, choosing high-quality flexible retail packaging will give these products the fresh presentation they deserve.

Stand up pouches are a great solution for mini candies and sweets to prevent products from quickly going stale.

Zip locks on this type of flexible retail packaging are easy to use – by both kids and adults – so the packet can be easily closed and freshness can be locked in. Flexible retail packaging for candy is a much better alternative to traditional glass candy jars that are breakable and take up a lot of space on shelves.

Mini candy offerings should be packaged in a container that reflects the product, and small, pliable pouches are great for keeping overall brand image consistent. Consumers today have a tremendous amount of options at their fingertips, and brands need to make sure they stand out from the crowd. Take a page from Mars’ playbook and choose stand up pouches for your new product offerings to reach today’s active, sophisticated consumer.