Tag Archives: flexible packaging

FBomb in Flexible Pouches

 FAT. It’s the other dirty “F word” most consumers try to avoid at all costs.

Most would agree a large number of people are “fat phobic,” adopting the general belief that if you consume a lot of fat, you will become fat. The reality is, healthy fats are an essential part of a well-balanced diet, and they should not be viewed as the enemy. Health-conscious consumers have become increasingly privy to this, cutting out carbs and upping their protein intake, but still, the average eater is not consuming enough healthy fat to curb hunger and increase energy.

To some, carbs may seem like a quick fix for insatiable cravings, but those are what turn into sugars, which leads to excess weight. Too much protein, too, turns into carbohydrates, which starts the process all over again. Eating vitamin and nutrient rich fruits and veggies are important, but including healthy fats – like nuts and oils – into a well-rounded diet can make a huge difference.

These are the points Russ Taylor, co-founder of FBomb, explains on this week’s episode of Ditch The Box.

flexible pouches
FBomb in Flexible Pouches

A client of StandUpPouches.net, Taylor’s business is based around the concept that consuming healthy fats is such an important part of our diets that they must be easily accessible to busy, on-the-go consumers. FBomb products allow people to get their fill of healthy fats wherever their day takes them as they are packaged in portable, flexible pouches that are durable, lightweight, and puncture resistant.

The company’s co-founders come from colorful backgrounds, one a former police officer, the other worked previously on a commercial fishing boat, and they sought out a product they could use themselves in a market with a glaring lack of healthy fat options. The company adopted the FBomb brand name to attract attention and stat the conversation, and they needed to find the right package that would deliver their message and make it easy for people to include healthy fats in their daily diets.

Taylor says the company recently launched four blends of fatty oils – including raw organic coconut oil, macadamia nut oil, and a “house blend” of coconut, macadamia, and brazil nut oils. The last packaged healthy fat is MCT oil, which Taylor explains has a smaller market, as it is sometimes prescribed to patients and consumed by athletes. He says no one has individually packaged MCT oil in easy-to-open flexible pouches, which is why the company has quickly become so innovative and revolutionary.

FBomb initially considered outsourcing a contract packaging supplier, but in an effort to keep all production in house, partnered with StandUpPouches.net to design and ship bold, flexible pouches that keep the oils well protected from outside elements.

Taylor even released a Periscope video highlighting the durability of the product in this unique form of flexible pouches. He says the company’s online presence is growing, and it’s all in an effort to maintain a consistent brand image and drive the healthy fats message home.

FBomb is all about the “back to basics,” real food approach. Each product is made with natural ingredients from the earth, and they aren’t fad diet foods that will quickly go out of style. The company currently sells its products online to control its rapid growth but looks to launch these fresh and inventive products in retail locations soon. Taylor gives a sneak peek into his new concept for a coffee beverage made with healthy fats, which he says will be packaged in a flexible container rather than a bulky can or bottle. The portability and ease of FBomb’s products could revolutionize American diets and help change the entire perception of fat from a dirty word to an important part of our overall health.

“Stand Up & Out: Content Marketing”

Ditch the Box | 7.22 | 

 

StandUpPouches.net has grown tremendously over the years, becoming the leading online brand for flexible retail packaging. The company now sells more than 10 million stand up pouches annually, with sales doubling year after year.

The brand prides itself on its innovative approach to attracting both “tiny but mighty” and big-brand clients using tools and strategies that are generally uncommon in the retail packaging industry.

While the company makes it a goal to deliver packaging that is just as good as – if not better – than the “big boys” in the industry, it’s not just great products that are speaking to customers. Marketing has become a key part of business at StandUpPouches.net, and a dramatic shift in how people conduct their work inspired the company to revamp its tactics to offer valuable content and resources to prospects and clients

downloadOn this week’s episode of “Ditch The Box,” host David Marinac gives listeners a sneak peek inside his new book, “Stand Up & Stand Out: And Watch Your Product Fly Off the Store Shelves.” He explains that after 2008, manufacturers were changing how they went about finding business partners and suppliers. The Internet became the main tool for producers and consumers alike to learn more about a product or service and easily find and get what they want. StandUpPouches.net started as an underdog in the industry and was a relatively small company, like many of its clients. Marinac and his team made it their goal to help companies build brands and protect their products, and content marketing was a new way to achieve this and grow as a business.

 

Content marketing is all about drawing people in with valuable content and educational tools – the days of traditional advertising, making cold calls, and sending a salesman out to sell a product to a stranger are diminishing.

Content marketing helps companies like StandUpPouches.net discover customers’ interests and concerns and directly engage with them. The “big boys” in the industry have been slow to adopt this marketing style, and the fact is, if they can’t find their clients and easly explain why they need their packaging solutions, StandUpPouches.net will continue beating them.

 

The marketing process at StandUpPouches.net involves a number of tools anyone can use to effectively run their business and reach clients. Video is a key way to get found in the online space, and resources like Wistia and PowerPoint help educate both buyers and staff members. These, coupled with great written content like blogs, eBooks, and white papers, help inform people about the value of the company and its offerings.

 

This type of online content teaches, trains, and helps suppliers get found. It’s written and delivered in a way that any person can understand it and search engines can find it. StandUpPouches.net initially started as an online catalog and evolved into a powerful website and business because of this great content and sophisticated marketing tools.

 

Marinac also dives into the evolutionary stories of three important clients using StandUpPouches.net for their flexible retail packaging needs. Pickle Pops, Garlic Clove Food, and Squirrel Brand are three very unique and distinctiveBobs Pickle Pops companies that had specific packaging requirements for their individual products. StandUpPouches.net was able to reach these clients and provide not only valuable educational tools, but also high-quality stand up pouches and bags that help each brand stand out on the store shelves and keep business booming. Great content should always be backed with an exceptional product, and StandUpPouches.net has mastered this with high-quality flexible retail packaging and effective, informative marketing strategies.

Flexible Packaging & Marketing

Ditch The Box Radio Show – 6/17/15

The Power of Flexible Packaging

 

When it comes to building a brand and marketing a product, the days of the “Mad Men” style ad agency are long gone. Getting your goods noticed requires dedication from the entire team — not from an outside source or single position in the organization. Marketing is how we communicate the value promise of our offerings. Whoever communicates best, wins, and effectively relaying your message is crucial for earning customers’ loyalty and trust.

Flexible packaging is an important way to visually communicate the quality of the goods it stores and protects. A well-structured marketing strategy is essential for informing companies and customers about the materials used in flexible packaging that protect the contents inside.

On this week’s episode of Ditch The Box, we talk to two prominent marketing experts who shed light on the key roles online presence and global relationships play in selling products today. Dr. Yong Wang, associate professor of marketing at Ohio University, has a wealth of experience in the research field, focusing on frameworks in buyer behavior. He explains buyers’ decisions are shaped by social and cultural contexts, which is why it is vital for companies today to understand the norms and ways of life of different citizens around the globe.Flexible Packaging

When dealing with overseas suppliers, organizations in the U.S. must drop their arrogance and take time to learn how the rest of the globe does business. Companies will work harder to ensure you are successful if you show respect. It’s near impossible to have a good long-term outcome with international businesses without good relationships, and companies really will serve as representatives for you if you clearly communicate your needs in the language and style they understand best. Your business will get precisely what it desires as long as this simple piece of advice is implemented throughout the organization.

Our final segments introduce Owen Blevins, a partner at Focus Inbound. Owen specializes in blended inbound marketing strategies that raise visibility and position companies as thought leaders in their industries. The marketing field has evolved over the last five or 10 years, and it all started with a boom in blogging. Companies succeed when they put their best foot forward in their web presence and understand the key reason to be online is to be found by prospects and customers who are looking for you.

Learning not only what clients do online, but also what competitors are trying, can help brands understand where they can position themselves and how they can get ahead. Strategy should always come before tactics, and it is crucial that everyone in the organization buys into the marketing plan — especially those in a leadership position. Marketing simply won’t work unless all hands are on deck and companies are successfully communicating their value to customers both online with great content and in stores with quality flexible packaging.

Sealing Flexible Packaging: 411

When it comes to flexible retail packaging, having the right information can make or break production. As expert providers of stand up pouches, we want you and your product to SUCCEED. So–we try to provide help in anyway we can. Our latest Ditch The Box radio show episode deals with one particular aspect of flexible packaging that you cannot afford to overlook…. SEALING. Although it may seem like common sense, sealing your packaging the correct way is crucial for your product and brand. To provide the very best information on seals and sealers, we reached out to our friend Stephanie Hwang at Sealer Sales. As the marketing director for the L.A. sealer company, Stephanie shared some incredible insight on the sealing process with our listeners. She covers what information you need to begin, explains the different sealer options (heat, impulse, band etc.), recommends which pouches work best with which sealers, and offers her opinion on where she sees the industry heading.   Listen below for a thorough overview of how to seal a stand up pouch.

Remember…

“It’s Your Product, Package It Properly.”

 

 

Ditch The Box - Flexible Packaging and Sealers