Patrick Mallek, creative veteran of the advertising industry and award-winning animator, knows a thing or two about boosting a brand’s reputation and credibility through the outlet of awe-inspiring design.
Mallek began his career at the cusp of the digital revolution, quickly becoming an eager user of computer animation tools back in the ‘90s. After studying fine arts, he realized that the digital landscape could drastically expand his creative vision and take his entrepreneurial spirit to new heights. A huge expansion of animation styles not only revolutionized children’s cartoons, it also brought a tremendous about of opportunity to American illustrators and graphic designers like Mallek. He realized he had a knack for working in time rather than space, and with the ability to have a variety of animation tools and equipment right on his desktop, he made the foray into helping leading brands revamp their products and get creative with inspiring product packaging designs.
Mallek is part of the Brand Chefs team at Mighty Fudge Studios, which he co-founded, and creates animated shorts and imaginative designs that represent a wide range of companies and industries.
He has worked with Harmons Grocery to develop a premium private-label program for its fresh products. Product packaging design was a key component in helping Harmons build its brand and communicate its “Secret Ingredient” to customers. “Advertising we turn on and off,” Mallek explains. “Packaging is always in front of you. It lives in your home, in your car, it’s that logo staring back at you every day.” This is what builds brand recognition and loyalty, which – when executed creatively – can give a major boost to both large corporations and mom-and-pop shops.
The Brand Chefs have also provided creative solutions for Walmart’s Marketside line, allowing the company to manage many suppliers and package formats and launch hundreds of SKUs across a wide number of stores in less than a year. Mallek says even small players like his creative business can serve large, established brands by giving them a price, sticking to it, and delivering on promises — then there won’t be any issues. With the adoption of augmented reality, mobile apps, animation, and interactive packaging, Mallek and his team have helped launch brands into the future and give them a truly innovative competitive edge that sends them leaps and bounds ahead of old-school businesses still relying on traditional advertising techniques and ways of thinking.
Some of the largest chains, like McDonald’s and KFC, are testing out new food packaging options to make their products more easily portable and recognizable.
Burger King is the latest fast food giant refreshing the design and graphics of its bags and containers to establish itself as a more uniform brand on a global scale. With more than 14,000 restaurants in over 100 countries around the world, it’s important for brands like Burger King to be easily identifiable no matter where customers travel.
Burger King’s brand refresh can teach other food manufactures important lessons in maintaining the popular designs customers know while fine-tuning its graphic and structural elements to stay current in the 21st century. BK’s new packaging design features natural, handcrafted type with a modern, minimalist color scheme. The new graphics look like they were printed from rubber stamps, giving the bags the same feel as the food packaging one would find in a smaller mom-and-pop shop. Words like “fresh” are incorporated all over this new packaging, clearly communicating to customers that BK is committed to serving quality ingredients. This is a key step in changing people’s perception about fast food as a whole.
Companies can take a cue from Burger King in their packaging designs by focusing on natural materials and simplistic graphics that retain the ability to stand out and catch people’s attention upon first glance. The key is to build that brand recognition, and the first step is choosing food packaging with high-quality structural elements that best serve as the perfect backdrop for your images and logos.
When refreshing your food packaging to help create a more uniform, cohesive brand, your company shouldn’t go at it alone. To build brand recognition, work with a trusted supplier – and a creative, forward-thinking designer – to help perfect your package and get it in the hands of customers quickly. Food packaging should be considered a key part of your brand’s marketing, and it’s an important way to get your product out to consumers across the globe.
The main point of this radio show is to open up a forum of discussion where leaders in the industry can chat about flexible retail packaging. Flexible packaging, including printedand plain stand up pouches, spouted stand bags for liquids, and flat barrier bags, is growing rapidly. We as consumers and producers have to keep up with the growing trend. Show topics will range from trends in the food and beverage industry, advice on how to save money, predictions on where the industry is headed in the future, and more! Whether a consumer or packaging manufacturer, Ditch The Box will deliver pertinent information to everyone interested in packaging products properly. Stay tuned as the show gains traction and our guest packaging experts start to dish out the latest industry information.
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