Tag Archives: healthy snacks

FBomb in Flexible Pouches

 FAT. It’s the other dirty “F word” most consumers try to avoid at all costs.

Most would agree a large number of people are “fat phobic,” adopting the general belief that if you consume a lot of fat, you will become fat. The reality is, healthy fats are an essential part of a well-balanced diet, and they should not be viewed as the enemy. Health-conscious consumers have become increasingly privy to this, cutting out carbs and upping their protein intake, but still, the average eater is not consuming enough healthy fat to curb hunger and increase energy.

To some, carbs may seem like a quick fix for insatiable cravings, but those are what turn into sugars, which leads to excess weight. Too much protein, too, turns into carbohydrates, which starts the process all over again. Eating vitamin and nutrient rich fruits and veggies are important, but including healthy fats – like nuts and oils – into a well-rounded diet can make a huge difference.

These are the points Russ Taylor, co-founder of FBomb, explains on this week’s episode of Ditch The Box.

flexible pouches
FBomb in Flexible Pouches

A client of StandUpPouches.net, Taylor’s business is based around the concept that consuming healthy fats is such an important part of our diets that they must be easily accessible to busy, on-the-go consumers. FBomb products allow people to get their fill of healthy fats wherever their day takes them as they are packaged in portable, flexible pouches that are durable, lightweight, and puncture resistant.

The company’s co-founders come from colorful backgrounds, one a former police officer, the other worked previously on a commercial fishing boat, and they sought out a product they could use themselves in a market with a glaring lack of healthy fat options. The company adopted the FBomb brand name to attract attention and stat the conversation, and they needed to find the right package that would deliver their message and make it easy for people to include healthy fats in their daily diets.

Taylor says the company recently launched four blends of fatty oils – including raw organic coconut oil, macadamia nut oil, and a “house blend” of coconut, macadamia, and brazil nut oils. The last packaged healthy fat is MCT oil, which Taylor explains has a smaller market, as it is sometimes prescribed to patients and consumed by athletes. He says no one has individually packaged MCT oil in easy-to-open flexible pouches, which is why the company has quickly become so innovative and revolutionary.

FBomb initially considered outsourcing a contract packaging supplier, but in an effort to keep all production in house, partnered with StandUpPouches.net to design and ship bold, flexible pouches that keep the oils well protected from outside elements.

Taylor even released a Periscope video highlighting the durability of the product in this unique form of flexible pouches. He says the company’s online presence is growing, and it’s all in an effort to maintain a consistent brand image and drive the healthy fats message home.

FBomb is all about the “back to basics,” real food approach. Each product is made with natural ingredients from the earth, and they aren’t fad diet foods that will quickly go out of style. The company currently sells its products online to control its rapid growth but looks to launch these fresh and inventive products in retail locations soon. Taylor gives a sneak peek into his new concept for a coffee beverage made with healthy fats, which he says will be packaged in a flexible container rather than a bulky can or bottle. The portability and ease of FBomb’s products could revolutionize American diets and help change the entire perception of fat from a dirty word to an important part of our overall health.

Fruit Industry: A Family Tradition of Success

Ditch The Box | Aug. 5 |

Food companies know the eating habits of today’s consumer are always changing. People are snacking more frequently and searching for healthy foods they can easily consume on the go.

As a result, producers are looking for new ways to prepare and package fresh, organic snacks that are rich in vitamins and nutrients. Stoneridge Orchards is one company finding great success selling natural, GMO-free fruit that is packaged to be carried and consumed on the go. What sets the brand apart from other brands in the fruit industry is its commitment to quality and the wellbeing of its customers. As a family business, the entire Stoneridge Orchards team works to grow and sell the same high level of food they would serve to their loved ones at home.

On this week’s episode of Ditch The Box, host David Marinac talks with Bryce Dorsing, Senior Vice President of Royal Ridge Farms, about his company’s acquisition of Stoneridge Orchards and the ways in which they have evolved from a RoyalRidgeFruitLogofarming business to a leading snack brand. The Washington-based company is built on a foundation of three successful farming generations committed to growing the very best fruit in their state and beyond. The family business has become the largest producer of tart cherries on the West Coast – a feat that helped propel the brand into the frozen and dried fruit industry.

Companies across the country purchase Royal Ridge’s dried fruits for trail mixes, cereals, granola bars, and other on-the-go food products.

As a result of this demand, the company decided to market Stoneridge Orchards as its own consumer brand committed to becoming to most innovative in the dried fruit industry. Dorsing says he and his team wanted to bring their high-quality fruits closer to the consumer by way of retailers like Publix and Whole Foods. Now, the brand’s blueberries, cherries, apples, and other nutritious fruits are regarded by many as the very best out there.

Dorsing says partnerships and acquisitions have been important ways for the company to grow and add on additional product lines. Stoneridge has managed to debut successful Greek yogurt and chocolate-covered fruit snacks through a strong relationship with a business that specializes in this type of flavorful coating. The Stoneridge team comes up with new product ideas that appeal to their target customer and develops unique flavor combinations though the strength of its relationships and partnerships.

Stonridge Orchards Packaging

Partnering with the right packaging supplier, too, has helped Stoneridge quickly get new products out on retail shelves.

The brand recently received GMO certification, requiring the company to refresh its packaging to communicate this achievement to health-conscious consumers. Dorsing says packaging redesigns and attention to detail can help brands like Stoneridge really connect with consumers. He and his team chose flexible retail packaging for its fruit offerings because it best aligned with how customers would use and store the product. A glossy finish helped the brand communicate the high quality of its fruit and stand out on the shelves of retail stores and at trade shows.

Food brands can become leaders in their industry by maintaining a commitment to quality and listening to consumer needs and desires at every stage. Careful attention to detail must be placed from the growing process to the drying phase and finally to packaging the product. Companies today can’t cut corners in any aspect of this process. Delivering a superior product depends on the right relationships, passion for producing a superior product, and close consideration for how it is presented to customers and retailers alike.